Josie, Melody and Valerie play to empty bowling alleys in Riverdale. The boy band Du Jour dies in a plane crash after discovering something in their own album, and Wyatt Frame, a record executive played by Alan Cumming, needs a replacement act by the end of the week. He finds the Pussycats in the street. Josie and the Pussycats lost money in 2001, was called a sell-out for its product placement, and is now understood to have been about the product placement.
What Happens At MegaRecords
Their first single is number one in a week. Fiona, the label boss played by Parker Posey, is hiding messages under the music that tell teenagers what to buy and who to like, and the government is in on it. Josie starts to hear the messages. Melody notices nothing and is the happiest person in the film. Valerie is written out of the band. The finale is at a stadium concert with the message machine turned on Josie herself.
Why It Was Twenty Years Early
Every surface in the film carries a logo, McDonald’s, Target, Starbucks, and none of them paid: the directors asked permission and were told it was fine. The songs, written by Adam Schlesinger and Babyface and sung by Kay Hanley of Letters to Cleo, are better than most real pop of 2001. Rachael Leigh Cook, Tara Reid and Rosario Dawson learned their instruments. It is a satire that was marketed as the thing it was satirising.
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